If you want to put your brand on the global stage, why not just build the world? Nakheel did just that when it built The World Islands off the coast of Dubai. Since inception in 2000, Nakheel has helped Dubai realise its vision of becoming a world-class destination for living, business and tourism.
Just as noteworthy as Nakheel’s many developments is its fanbase. More than 27,000 investors have purchased over 40,000 land plots or residential units that are collectively worth AED110 billion ($30 billion). Palm Jumeirah, Jumeirah Village and Jumeirah Islands remain the most popular investments. Aside from property, the company is active in the world of retail development. Ibn Battuta Mall, Dragon Mart 1 and 2, as well as Deira Mall and Deira Islands Night Souk are just some of the brand’s commercial ventures.
Real estate aside, Nakheel is recognised as a champion in Corporate Social Responsibility (CSR) practices. Some of its high-impact projects include turtle rescues, blood-donation drives and taking clothing to Syria’s needy. The company also observes rigorous corporate policies to improve ecological conservation and low-impact waste management.
Arguably, one of Nakheel’s greatest legacies would have to be its financial success. Despite being hit by the economic slump in 2009, it managed to return a profit of AED5.7 billion ($1.5 billion) in 2017, the highest in the company’s history.
Throughout its upcoming projects and initiatives, Nakheel aims to continue helping improve people’s lives and sparking creativity across communities.www.nakheel.com