A good test of a brand’s strength is how well it is known beyond its home base. So when travellers in London, Istanbul, Mallorca and Shanghai all insist on staying at a Jumeirah property, it’s fair to say that the Jumeirah brand is a global success. Founded in 1997 with the aim of becoming a leader in the hospitality industry, the brand has established a world-class portfolio of luxury hotels and resorts both in Dubai and across the globe.
People around the world are familiar with the Burj Al Arab, which was the world’s first-ever seven-star hotel. They know it for either its mesmerising architecture or for having hosted a wide array of stunts – Roger Federer and Andre Agassi have played a game of tennis on the Burj Al Arab’s helipad where, on a separate occasion, professional golfer Tiger Woods showed off his impressive swing.
The Jumeirah Group’s Dubai properties also feature such landmarks as Madinat Jumeirah, the Jumeirah Beach Hotel and Jumeirah Zabeel Saray, where a segment of Tom Cruise’s blockbuster movie Mission: Impossible – Ghost Protocol was filmed.
Moreover, the group is responsible for the management of the Wild Wadi Waterpark, the famed Talise Spa and a wide range of critically acclaimed restaurants. The Jumeirah Group has also established itself as a thought leader in the hospitality industry through its Emirates Academy of Hospitality Management.
The group has been the proud recipient of some of the world’s most prestigious hospitality awards. In 2017, Jumeirah took home the award for the Best Luxury Beach Resort, Middle East’s Leading Business Hotel, and the Global Luxury Hotel of the Year.
To make its signature luxury properties more accessible worldwide, the Jumeirah Group continues to enhance its presence with projects planned in North Africa, Asia Pacific and Europe.jumeirah.com