Media Centre

Badr Jafar
The Middle East needs successful young people as cultural ambassadors, says Badr Jafar
29 October 2019
The Arab World needs young entrepreneurs and cultural ambassadors “more than ever”, according to Crescent Enterprises CEO Badr Jafar.
During his acceptance speech at the Arabian Business Awards in Dubai on Monday, Jafar dedicated his award to the event’s “future stars” drawn from throughout the region.
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Badr Jafar
The soft power of brands in the UAE
26 October 2019
What is the first thing that comes to your mind when someone mentions the UAE?
For those abroad, chances are the answer is Emirates airline. Even if they know little of the country, they may well have seen Arsenal play at London’s Emirates Stadium, ridden the Emirates Airline cable car over the River Thames or simply heard that the airline’s service is perhaps better than that of their national carrier.
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